August 14th, 2008

The very first fashion dolls weren’t made for children.

 They were produced by French fashion houses to show off their designs and skills to clients and they were eagerly passed around dressmakers over the course of years, as the styles worn by royalty and grand ladies became copied in cheaper versions for those lower down the social scale.

The fashion doll as we know her today was born in Germany – but she still wasn’t intended for children. In 1955 Bild Lilli was based on a popular cartoon strip and was a pin-up girl- hence her buxom, long-legged figure.

But Elliott Handler (the ‘El’ half of American toy manufacturer Mattel) and his wife Ruth saw her while on a trip to Switzerland, bought several, and made copies of the doll and costumes for her for their children, putting Barbie – the name of their daughter – into production in 1958. Ruth Handler was convinced that little girls wanted a doll that looked like an adult woman, to dress in adult fashions and not just the little girl and baby dolls that had been produced up to then.

In 1964 Mattel bought the rights to Bild Lilli, and production of that original doll stopped.

Tags: barbie, bild lilli, Dolls, fashion dolls, mattel
Posted in Dolls |

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